They come in all colors

Two New K-series dSLRs from Pentax: the K50 and K500

Pentax unveils two new K-series dSLRs; the colorful K50 and entry-level K500.

While the K50 looks like it's an entry-level dSLR aimed at consumer types with a huge assortment of colors (120 possible combinations), that couldn't be further from the truth. This camera is packed with mid-level dSLR specs, including up to 81 weather seals to keep out both moisture and dust. It also boasts 16-megapixels of resolution from an APS-C sized CMOS image sensor, burst shooting at up to 6fps, a broad ISO range up to ISO 51,200, a high quality pentaprism OVF with 100% frame coverage, a Prime M image processor, fast and accurate SAFOX Ixi + AF system, built-in Shake Reduction (SR) stabilization system, and much more. All for only $700 USD as a body only, or $780 USD with the kit DA-L 18-55mm WR (Weather Resistant) lens.

You can also have black, apparently

The K500, available in any color you want as long as it's black, is an entry-level model that shares some similar specifications with the K50 (16MP, built-in SR, ISO up to 51,200, OVF with 100% field of view, etc.). However, it sports a more affordable price tag, a "wide selection of simple user-modes and creative tools",  and it runs off of four AA batteries (versus a Li-ion pack like the K50). The K500 will sell for $600 USD as a body only, or $700 USD with the standard DA-L 18-55mm lens.