Nikon woes

When the System 1 was introduced I  wondered what they were thinking. To little and too late. Too little as the sensor was too small and too late as the Four Thirds system was already established with it's large sensor that gave excellent images but in a small package,

Nikon has lowered its sales and revenue estimates for this year, prompting a rethink of its 1 Series mirrorless cameras. Nikon cites poor market conditions, a large drop in compact camera sales and, most interestingly, a 'deceleration' in mirrorless camera sales growth. Nikon's measures against these changing conditions include accelerating production of entry-level DSLRs and 'reconsider[ing] product planning' of their Nikon 1 mirrorless camera system.