Monday, May 21, 2012

New fast lens for micro four thirds system


The micro four thirds system is wonderful but it does lack some fast lenses. Panasonic has come to the rescue with this new lens that allows a 24mm equivalent at the widest end. It also looks well built. 

Panasonic Introduces New Micro Four Thirds Digital Interchangeable Lens

SECAUCUS, NJ (May 21, 2012) – Today, Panasonic announced a new digital interchangeable standard zoom lens, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. (H-HS12035). The newest addition to the company’s premium lens brand “X,” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard, this lens offers a versatile zoom range of 12-35mm (35mm camera equivalent: 24-70mm) and features constant F2.8 aperture brightness at entire zoom range. Suitable for professionals and enthusiasts, this new lens captures a wide range of scenes from dynamic landscapes to available light and studio-lit portraits and features superb image rendering for lifelike textures and crisp edge-to-edge contrast.
The LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens incorporates Panasonic’s unique Nano Surface Coating technology which minimizes reflections at entire visual range (380nm-780nm), resulting in a dramatic reduction of ghosts and flare for extremely clear picture quality. The lens’s newly integrated POWER O.I.S. (Optical Image Stabilizer) effectively compensates for both small, fast movement and large, slow movement, making it easy to shoot extremely clear photos even in low-lit situations such as at night or indoors.
Boasting outstanding compactness, the LUMIX G X VARIO 12-35mm/F2.8 ASPH./POWER O.I.S. lens is approximately 73.8mm in length and 10.76oz in weight, resulting in extreme mobility. Additionally with a rubber ring on the lens mount, the new lens is designed to stand up against splash and dust making it ideal for outdoor photography enthusiasts. A highly reliable metal mount endures long time use.
The use of metal mounts is such an elementary necessity that the fact that it has to be bandied about in the press release says much about the sad state of lens manufacturing and cost cutting. There's nothing like a well machined metal mount. There's no reason for plastic mounts. It's a foolish attempt at saving money and in screwing the uses. Plastic mount lenses should be avoided at all costs. Look at Sigma, they can manufacture inexpensive lenses all with superb metal mounts and all made in Japan.

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