Hassleblad Opens a New Design Center in Italy

Some companies build their infrastructure where it's cheapest to do so and others put things right close to home. Not Hassleblad. The Swedish camera maker has put its new design center right in the heart of Italy - not far from Venice and the Italian fashion industry

"We plan to capitalize on having the best of both worlds with this new Italian centre and our traditional Swedish camera manufacturing expertise," says chairman and CEO Dr. Larry Hansen. "The region we have chosen for this new centre of design excellence is home to many high-tech manufacturers, including those working in the watch, high end automobile and aerospace industries."

In this new design center, Hassleblad will be creating a new DSLR, a compact camera and its own line of accessories.