Sunday, November 11, 2012

For all of you techies who miss the point that it's an art

Sigma-35mm-f14.jpg
There have always been those for whom photography was a science. It began with those obsessed with chemicals and those obsesses with finding out all sort of optical "secrets" and would constantly upgrade lenses only to shoot at brick walls. Of course they missed the entire point of photography. These types, with the advent of digital have escalated their techie interests to the point of utter nonsense as they talk about Nyquist theorem as applied to sensors and aliasing filters and all sort of really recondite technical jargon reserved for the initiated. You see if photographs get as real as reality there will no longer be a need for them. But if they are happy who I;m I to judge, I can only point out that in my opinion they are misguided. But we are all misguided to a point.
At any rate, Sigma has come to the rescue of these techies who ca now obsess to their heart's content about such things as micro focus ans other very important topics. Give me a break.

Sigma's New 35mm f/1.4 Lens Offers an Optional USB Dock for Minute Adjustments

If you're the kind of super anal photographer that likes to get down to the nitty gritty when making adjustments, Sigma's new direction is going to make your day.

Starting with their new 35mm f/1.4 lens, the company is adding the ability to tweak to your heart's content through your computer via a USB dock. You can update firmware, play with different parameters and even make micro focus adjustments.

The 35mm F1.4 DG HSM is also the first lens in Sigma's Art line. It sports a hyper sonic motor for quiet autofocus, Super Multi-Layer Coating to help in the elimination of flare and ghosting and four Super Low Dispersion lenses that pair with a single Low Dispersion lens.

Sigma's new 35mm F1.4 DG HSM runs $899. The USB dock will be out in the near future - no word on pricing yet.

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